"},"type":"Block::Code"},{"data":{"copy":"<p>Adam Scott made history as the first Australian to win the Masters Tournament in 2013, dramatically capturing the green jacket in a sudden-death playoff after sinking a clutch birdie putt on the 72nd hole. Known for his picture-perfect swing and sophisticated demeanor, Scott has amassed 31 professional victories worldwide, including the 2004 Players Championship and a brief stint as world number one in 2014.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>Adam Scott is also a true watch guy (in addition to being a longtime Rolex ambassador). In this early episode of Hodinkee Radio, he started rattling off reference numbers, talking about different Paul Newman dial combinations and his love of the often-passed-over Sea-Dweller like a Hodinkee Editor. This dude knows his stuff and then some, plus you can hear the excitement in his voice as he talks about it. 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With 100m of water resistance and a 72-hour power reserve, this elegant timepiece is ready for whatever the season (or activity) brings.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h3","headline":"What We Think"},"type":"Block::Headline"},{"data":{"copy":"<p>Purple is rare on a watch for a reason—it's hard to pull off. However, Grand Seiko threads the line perfectly between paying homage to the actual color of the flower and not going overly violet.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["4f40f1df-a843-47c2-b6cf-f0bb94cc274f"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>This adds a nice pop of color to the Grand Seiko catalog, and at a very lovely case size of 36.5mm, it could be a good fit across many wrist sizes. 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This commemorative collection features three distinct models: the Traditionnelle Manual-Winding, the Patrimony Moon Phase Retrograde Date, and the Patrimony Self-Winding. Each watch comes in two different editions, adding six new limited editions to the mix. This exclusive series bears unique decorative elements inspired by the brand's emblematic Maltese cross, with dials featuring a special 270th-anniversary decor and are housed in precious metals including platinum, white gold and 5N pink gold. </p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["39a78813-ed00-489f-b13b-869ba5682aab"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Each model is powered by meticulously crafted in-house movements and adorned with a distinctive 'côte unique' finish and the 270th-anniversary emblem. As certified by the prestigious Hallmark of Geneva, these watches represent the highest standards of Swiss watchmaking, combining traditional techniques with contemporary precision that watch enthusiasts expect from the venerable <i>maison</i>.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The brand has been on quite a roll this year with its anniversary celebrations, and these new pieces continue to showcase why Vacheron remains at the pinnacle of <i>haute horlogerie</i> after nearly three centuries. They've beautifully balanced heritage and innovation, creating watches that feel both timeless and special. Look no further than these three editions.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["2d8712b0-1115-406d-acc5-691885424ce5"]},"type":"Block::InlineImageContainer"},{"data":{"size":"small","images":["52cf92e6-ebda-4038-acc3-355bc82005c4","4c0c018a-4719-4e7d-b954-41e41ef8da87"],"enforce_aspect_ratio":true},"type":"Block::TwoUpImageContainer"},{"data":{"copy":"<p>The Traditionnelle Manual-Winding presents a perfectly proportioned 38mm case with a slim profile of just 7.77mm, available in either 950 platinum or 18K 5N pink gold. Its classical design is enhanced by a transparent sapphire crystal caseback that reveals the beautifully finished movement within. Both Patrimony models feature slightly larger cases—the Moon Phase Retrograde Date measures 42.5mm in diameter with a 9.7mm thickness. In comparison, the Self-Winding model offers a 40mm diameter with an 8.65mm profile. These cases are crafted from 18K white gold or 18K 5N pink gold, with the same transparent caseback and water resistance as the Traditionnelle model.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The dials across all three models share a common aesthetic language while maintaining their individual character. Each features a silver-toned base adorned with a special decorative pattern inspired by the Maltese cross—the brand's iconic emblem—created specifically for the 270th-anniversary collection.<br><br>The Patrimony models are distinguished by their convex external zones, creating a sense of depth and dimension that plays beautifully with light. All watches in the collection feature applied hour-markers and hands crafted from 18K gold, with the Patrimony Moon Phase Retrograde Date adding a touch of color with its blued retrograde date hand. The Traditionnelle Manual-Winding employs elegant Dauphine-type hours and minutes hands, complementing its classical aesthetic, while the specialized moon phase and retrograde date indications on the Patrimony Moon Phase can satisfy any astral quandary.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["2ea5d43f-7164-4138-b696-38d6f7c11689"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>At the core of each anniversary timepiece lies a Vacheron Constantin manufacture movement, each specially finished for this collection with the 'côte unique' decoration and, yes, the 270th-anniversary emblem. The Traditionnelle Manual-Winding houses the Caliber 4400 AS/270, a hand-wound movement measuring 28.60mm in diameter and 2.80mm thick. Despite its slim profile, it delivers an impressive 65-hour power reserve and operates at a frequency of 4 Hz.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The Patrimony Moon Phase Retrograde Date features the self-winding Caliber 2460 R31L/270, a more complex movement with 275 components and 27 jewels. In addition to hours and minutes, it powers the retrograde date display and a precision moon phase indicator. The Patrimony Self-Winding contains the Caliber 2450 Q6/270, which drives hours, minutes, central seconds, and date functions through its 196 components. Both Patrimony calibers offer a 40-hour power reserve and operate at 4 Hz, maintaining the high precision expected from Vacheron Constantin and providing enough power for a weekend off the wrist.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["213ab528-7ca2-433a-8df9-928c1ae9e4bb"]},"type":"Block::InlineImageContainer"},{"data":{"size":"small","images":["32e7e543-5342-46c1-aa50-9348d158e598","00a8dc51-85ee-4b52-b1ec-f86adbe8e962"],"enforce_aspect_ratio":true},"type":"Block::TwoUpImageContainer"},{"data":{"copy":"<p>Each watch in the anniversary collection is fitted with a luxurious Mississippiensis alligator leather strap—grey for the Traditionnelle and dark green for both Patrimony models. These straps feature tone-on-tone stitching and square scales, adding textural interest while maintaining a refined appearance. They are secured by pin buckles crafted from the same precious metal as the case—950 platinum 18K white gold or 18K 5N pink gold—and shaped as a polished half Maltese cross, reinforcing the brand identity to the smallest detail.<br><br>These exclusive, individually numbered anniversary timepieces are produced in strictly limited quantities, with the Traditionnelle Manual-Winding and Patrimony Self-Winding limited to 370 pieces per reference. The Patrimony Moon Phase Retrograde Date is limited to 270 pieces per reference.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h3","headline":"What We Think"},"type":"Block::Headline"},{"data":{"copy":"<p>Like your best friend who has turned their birthday party into a birthday week, Vacheron is doing the same, but instead of a birthday, it's an anniversary, and instead of a week, it's a year. And you know what? If you're 270 years old, you absolutely deserve it. <i>Santè!</i></p>\n\n<p>Following their outstanding 222 re-releases earlier this year, these new limited editions demonstrate why Vacheron remains a collector's darling. There's something for everybody here, and the fact that these also come in different materials expands the appeal, giving collectors options that suit both their preferences.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["0bf90932-f69b-455c-824f-65c0878f52ac"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>While these limited editions might not be someone's first entry point into the illustrious annals of Vacheron history, for serious collectors, they provide some genuinely compelling options. The anniversary dial pattern is memorable without being ostentatious, and the movement finishing—which Vacheron has always excelled at—takes on an extra dimension with the anniversary embellishments. Here's to 270 more!</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>Stay tuned for more over the coming days from Watches and Wonders – <a href=https://www.hodinkee.com/"https://www.hodinkee.com/packages/watches-and-wonders-2025/" target=\"\">you can follow all of the show's new releases right here</a>.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"The Basics"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Brand:</strong> Vacheron Constantin<br><strong>Model:</strong> Traditionnelle Manual-Winding (TMW), Patrimony Moon Phase Retrograde Date (PMP), Patrimony Self-Winding (PSW)<br><strong>Reference Number: </strong>82172/000P-H062, 82172/000R-H118 (TMW), 4010U/000G-H057, 4010U/000R-H117 (PMP), 85180/000G-H035, 85180/000R-H116 (PSW)</p>\n\n<p><strong>Diameter:</strong> 38 mm (TMW), 42.5 mm (PMP), 40 mm (PSW)<br><strong>Thickness:</strong> 7.77 (TMW), 9.7 mm (PMP), 8.65 mm (PSW)<br><strong>Case Material:</strong> 950 platinum / 18K 5N pink gold (TMW), 18K white gold / 18K 5N pink gold (PMP)<br><strong>Dial Color:</strong> Silver-toned (all)<br><strong>Indexes:</strong> Applied (all)<br><strong>Lume:</strong> No (all)<br><strong>Water Resistance:</strong> 3 bar (approx. 30 metres) (all)<br><strong>Strap/Bracelet: </strong>Grey <i>Mississippiensis </i>alligator leather strap, tone-on-tone stitching, square scales (TMW), Dark green <i>Mississippiensis </i>alligator leather strap, tone-on-tone stitching, square scales (PMP, PSW)</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"The Movement"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Caliber:</strong> 4400 AS/270 (TMW), 2460 R31L/270 (PMP), 2450 Q6/270 (PSW)<br><strong>Functions:</strong> Hours, minutes, small seconds (TMW) — Hours, minutes, retrograde date, precision moon phase, age of the moon (PMP) — Hours, minutes, central seconds, date (PSW)<br><strong>Diameter:</strong> 28.60 mm (TMW), 27.2 mm (PMP), 26.2 mm (PSW)<br><strong>Thickness:</strong> 2.80 mm (TMW), 5.4 mm (PMP), 3.6 mm (PSW)<br><strong>Power Reserve:</strong> 65 hours (TMW), 40 hours (PMP, PSW)<br><strong>Winding:</strong> Manual (TMW), Self-winding (PMP, PSW)<br><strong>Frequency:</strong> 4 Hz or 28,800 vibrations/hour (all)<br><strong>Jewels:</strong> 21 (TMW), 27 (PMP, PSW)<br><strong>Chronometer Certified:</strong> Hallmark of Geneva (all)</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"Pricing & Availability"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Price:</strong> CHF 26,100 in rose and CHF 36,200 in platinum (TMW), CHF 53,000 (PMP), CHF 34,700 (PSW)<br><strong>Availability:</strong> Limited edition<br><strong>Limited Edition: </strong>370 (TMW, PSW), 270 (PMP)</p>\n\n<p>For more, click <a href=https://www.hodinkee.com/"https://www.vacheron-constantin.com/ch/en/collections/patrimony.html/" target=\"_blank\">here</a>.</p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":16,"slug":"product_launch","name":"Introducing","description":"HODINKEE Introducing articles are designed to be fact-filled, detail-rich introductions to newly released timepieces. Each article provides essential details including technical specs, pricing, and availability, and also provides a quick first impression of the new timepiece, and the larger context it occupies in the modern watch landscape.","sort_order":7,"created_at":"2016-07-13T12:24:44.152-04:00","updated_at":"2023-05-04T16:59:23.481-04:00","status":"visible"},"hero_image":{"id":"ee627502-47af-4c0f-a141-e654fc399286","container_id":14286,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/01c64330-1041-4d8d-92c5-0da7c6762efa/vcheader.png","width":2880,"height":1620,"format":"png","render_args":null,"caption":null,"alt_text":"","created_at":"2025-03-25T17:44:04.815-04:00","updated_at":"2025-04-01T08:37:29.308-04:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/01c64330-1041-4d8d-92c5-0da7c6762efa/vcheader.png?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/vacheron-constantins-traditionnelle-and-patrimony-270th-anniversary-editions","full_title":"Introducing: Vacheron Constantin's Traditionnelle and Patrimony 270th Anniversary Editions","tags":["vacheron-constantin","traditionnelle","vacheron-constantin-patrimony","watches-and-wonders-2025"]},{"id":14230,"slug":"should-you-run-a-marathon-in-a-richard-mille","column_slug":"article","title":"Should You Run A Marathon In A Richard Mille?","status":"published","working_copy_of_id":null,"published_at":"2025-03-26T13:00:04.561-04:00","created_at":"2025-03-20T14:11:32.835-04:00","updated_at":"2025-03-26T13:01:56.864-04:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>A famous Olympic timepiece hitting the auction block has us thinking about watchmaking, athletics, and endorsements.</p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":25607,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"feature","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>A few weeks ago, Yohan Blake's Richard Mille RM38 Prototype came up for auction. This watch, which he wore during the 100m final at the 2012 Olympics when he was racing the fastest man ever, Usain Bolt, holds quite a bit of provenance. Yohan Blake was the reigning world champion going into the 2012 Olympics despite all eyes being on Bolt. Racing the fastest man in history is no easy task, and as the world defending champion, the pressure was on him to deliver. One might expect that Blake would avoid wearing anything that could potentially weigh him down in such a critical race, even if it were only a couple of grams. Yet, there on his wrist was an extraordinary exception—a Richard Mille.</p>","dropcap":true},"type":"Block::BodyCopy"},{"data":{"size":"small","images":["3d103ad4-aa2c-4b99-b7c1-de528baa41e6"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>When I asked Amanda Mille, Director of Brand and Partnerships at Richard Mille, about this moment, she revealed something surprising: \"He wasn't supposed to wear it. At the time, the athletes were not allowed to wear anything [like this], and he did wear it.\" At least from my point of view, this moment signified a significant shift for Richard Mille—then barely ten years old—as the brand was announced on the world stage during the Olympics, a marquee moment for the young company.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>I had never heard of Richard Mille until then, but from what I could see, this watch looked cumbersome and heavy, and I was perplexed as to why he would wear it in the biggest, most high-profile race of his life and potentially risk slowing him down because of it. Cut to twelve years later, during my first few days at Hodinkee, I tried on a Richard Mille watch for the first time. Despite my palms sweating profusely while putting on the $700k watch, the moment it was secured to my wrist, a lightbulb went off—suddenly, I understood.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["6a881f50-30df-47e7-9654-97b1fc8b9bdc"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>The connection between athletes and watches has produced some of history's most clever sports marketing campaigns, including the first one ever. Mercedes Gleitze was wearing a Rolex on a chain around her neck as she swam across the English Channel in 1927. It was as if she were setting a precedent with athlete partnerships—these watches were meant to be worn. However, in modern times, watches worn in sports were primarily centered around cars, where an athlete wearing a watch makes a negligible difference in added weight. Every gram counts when trying to be as streamlined as possible while running, playing in the Final at Roland Garros as Rafael Nadal does, on the final drive on the 18th during the U.S. Women's Open like Nelly Korda, both of whom also wear Richard Mille watches in competition. Even in cycling, when brands and athletes spend millions of dollars in wind tunnels, optimizing helmets and bicycle shapes for incremental aerodynamic improvements, why would Tadej Pogačar—the best cyclist on the planet—wear his signature Richard Mille in some of the most grueling cycling races in the world, including the Tour de France? Given this, I had one main question for Amanda—how do they get some of the top athletes in the world to agree to wear them in competition?</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>She said it simply comes down to having trust with their athletes and emphasized their authentic relationship: \"We're partners. That's why we say we're partners rather than ambassadors: because we're partners for life, and we grow up together.\" This approach, focusing on long-term relationships and genuine care for the athletes, has been a key factor in the success of their marketing strategy.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>This authentic connection creates what Mille describes as a 'trusting relationship' with their athletes. \"When you've been working for years to actually manage to get that medal—let's say Mutaz Barshim, who is a world champion high jumper—I mean, the guy could just touch with his watch the bar and just kill four years of work, you know, just for us. That's a trusting relationship.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["329e1d87-af1d-45ba-a7da-ee66cb5289d4"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>All of this translates to being one of the last decade's most impactful (if subtle) marketing campaigns in watchmaking. RM is now the industry's sixth biggest watchmaker in terms of market size (this, according to LuxeConsult and Morgan Stanley Research estimates), despite being founded in 2001, and a lot of that has to do with these successful athlete partnerships.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>Of course, everyone is familiar with the high price point of an RM, and while I don't even have a fraction of the budget to afford this watch, I'm intrigued by the brand. I can't recall a single Richard Mille advertisement; I might have seen one somewhere, but I don't remember it, and if I don't remember it, then the ad wasn't that effective. Twelve years later, I remember Yohan Blake's introduction at the Olympics wearing one, or when Rafael Nadal wore his at Roland Garros. That memory stuck with me, so much so that I wanted to write this article.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["9c529583-6a00-44b4-8a32-cad573a5edca"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>To get some perspective from the sports side of things, I spoke with Chris Chavez, founder of Citius Mag, a leading voice in Track and Field, who pointed out that Richard Mille's strategy has expanded throughout the sport: \"Every Olympic cycle, you just notice it even more—luxury watches placed within track and field. In 2016, Wade van Niekerk also wore one when he broke the 400-meter world record. Shelly-Ann Fraser-Pryce [a Jamaican sprinter widely considered one of the best of all time] is also Richard Mille's partner and wears them in competition.\" He also highlighted how this creates value for the brand: \"This is a way for a brand like Richard Mille to invest in a global sporting event when they're not the title sponsor of that event... Diamond League [a circuit of high-profile track meets] is Seiko, and the Olympics is Omega. These logos are plastered around the stadium, but people aren't looking at them. They're looking at the athletes.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>As prices have soared for luxury timepieces, they have naturally become more precious possessions, which ironically contradicts their original purpose—watches designed to be worn in extreme circumstances (which was Rolex's entire marketing strategy for decades). It's fascinating that despite advanced technologies making wrist timekeeping during athletic performances unnecessary, elite athletes still choose to wear these watches during competition. Tennis players aren't checking their wrists mid-match, and sprinters certainly aren't timing their own races, yet the watches remain. Perhaps this speaks to the age-old tradition of wearing jewelry during competition—a psychological boost similar to armor. When you look good, you perform well. In today's highest levels of athletic competition, it's become particularly notable that when timepieces appear on athletes' wrists, they're often Richard Mille creations. What's brilliant about Richard Mille's approach is that while their watches offer no competitive advantage to athletes, they've revived that spirit of the watch as a companion to action rather than merely a display piece. It's pretty compelling to see fine watchmaking put to the test in elite competition, even if only symbolically.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["027be357-185b-4232-8049-a46f6677354a"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Interestingly, the brand actively encourages this wear-and-tear approach. As Mille explained: \"Funny enough, most of the time, they're always really scared to scratch the watch and break them. And we're like, 'No, please, do it! Please enjoy it and get back to us with all the feedback as much as you can because they're made for that.'\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>What also sets Richard Mille apart is its approach to finding partners. Rather than simply going after established stars, Mille told me they prefer organic relationships: \"We love to be there at the beginning when no one knows these people. We also love to help this young crowd get a bit of freedom to work even harder to get to the top level.\" She cited Formula 1 driver Charles Leclerc as an example: \"We started with him when he was doing karting. No one knew him. And when you see that today, it's Ferrari. It's way more authentic than just being able to put your watch on the most famous wrist. Everyone can do that, it doesn't make sense.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["716c6898-9a06-4f29-8efe-c0ac1a71b495"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>When I asked Chavez about the seeming contradiction of wearing luxury watches during competitions, he offered an interesting perspective: \"You could see the argument for, does it weigh the person down? But then, these same athletes could be wearing multiple chains on the starting line. If you wanted to be as aerodynamic as possible, then everyone would shave their heads. In general, it's not as big of a trade-off in terms of time.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>He also highlighted a crucial economic reality for track athletes: \"These athletes don't get paid to the level of Lewis Hamilton or Rafa Nadal. Every Olympic cycle, they're presented with these higher-level sponsorship opportunities that you just can't say no to.\" He even noted that sometimes \"the watch is the first thing across the finish line before their actual body\" in photo finishes. Now, wouldn't that be a great marketing campaign?</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["0a32c362-2afa-4d2d-9e6c-61493fb51f8d"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Why do I bring all this up? \"Is this title clickbait?\" is probably the second question you'll have after \"what's the point of all of this,\" or \"does he not realize that Blake is a spinter?\" which is fair. To the first, it's only partially clickbait. Could you really run a marathon in a Richard Mille? I think the point here is that you could if you wanted to. Should I? I'd have to acquire one first or find a security detail who was a former cross-country runner to do so, but it's not outside of the realm of possibility. Let me know in the comments below if we should try to make this happen.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>As we head into Watches and Wonders next week, the pages of Hodinkee will be filled with many new and exciting pieces. I'm most certainly looking forward to the watches. But almost equally important, I look forward to seeing what people actually do while wearing those watches. </p>\n\n<p>After all, as Amanda Mille puts it: \"That's the only way to do beautiful things together.\"</p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":1,"slug":"article","name":"Article","description":"","sort_order":null,"created_at":"2016-07-13T12:24:43.918-04:00","updated_at":"2022-05-04T16:49:00.996-04:00","status":"hidden"},"hero_image":{"id":"21969089-074b-49f1-b863-78ab4485afc7","container_id":14230,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/f058386e-d2d0-4c5f-9b8d-9dae254656f5/richard-mille-running-hero.jpg","width":2880,"height":1620,"format":"jpg","render_args":null,"caption":null,"alt_text":"yohan blake at the 2012 olympics","created_at":"2025-03-20T14:11:32.889-04:00","updated_at":"2025-03-26T10:40:24.402-04:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/f058386e-d2d0-4c5f-9b8d-9dae254656f5/richard-mille-running-hero.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/should-you-run-a-marathon-in-a-richard-mille","full_title":"Should You Run A Marathon In A Richard Mille?","tags":["rafa nadal","richard mille","yohan blake","nelly-korda"]},{"id":14190,"slug":"inside-the-making-of-acquired-podcasts-rolex-episode","column_slug":"article","title":"Inside The Making Of Acquired Podcast's Rolex Episode","status":"published","working_copy_of_id":null,"published_at":"2025-03-18T13:00:29.743-04:00","created_at":"2025-03-10T09:53:12.626-04:00","updated_at":"2025-03-18T13:01:41.766-04:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>Behind the scenes with one of the top business podcasts in the world.</p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":30961,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>I've listened to Acquired for years—on runs, on planes, while doing dishes—and so the voices of hosts Ben Gilbert and David Rosenthal have become as familiar as old friends. I know their cadences and laughs so well that it felt surreal to find myself actually speaking with them a few weeks ago following the launch of <a href=https://www.hodinkee.com/"https://www.acquired.fm/episodes/rolex/" target=\"_blank\">their latest episode, a five-hour deep dive on Rolex</a>.</p>","dropcap":true},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["c66c1ed8-9e55-471e-8be6-4d4ca1c57e38"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>I first asked them how they landed on Rolex to do an episode about. \"There's a spreadsheet that, at this point, has about 300 company names,\" Gilbert explains. Potential episodes come from everywhere. Over the years, listeners have requested Rolex \"at least a hundred\" times. The timing aligned with their accidental tradition: \"Two years ago in February, we did LVMH. Last year in February, we did Hermès. And so we've sort of accidentally fallen into February being luxury month here at Acquired,\" says Gilbert.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>Both hosts admit their tech backgrounds initially left them with blind spots. \"I don't think either of us knew anything about the business of luxury or luxury strategy,\" Rosenthal reflects. Their key insight about luxury products centers on evolution: \"Initially, when created, there is a true functional purpose, and 100% of the value comes from the function,\" Gilbert explains. \"Over time, something can remain valuable, even when it outlives its function, by transcending its function.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["223564fb-6265-4773-8d6b-0724d613ebb0"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Gilbert and Rosenthal invest approximately 100 hours in research for most episodes, and their dedication to this process is truly commendable. The Rolex episode demanded even more, with work beginning three months ahead of their typical one-month window. For Rolex, they combined five books, numerous Hodinkee articles, consulting from both Ben Clymer and Joe Thompson, and conversations with watch enthusiasts in their wider networks.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>Despite exhaustive research, they encountered significant information gaps—a byproduct of Rolex's famously private nature. \"There's actually not much that is authoritatively known about Rolex that they have confirmed because they're just so tight-lipped,\" Gilbert observes. They found almost no definitive information about how the company navigated critical business inflection points like the quartz crisis. \"Zero people had a definitive answer for me on, 'What were the meetings like at Rolex headquarters, where they were making decisions about their strategy?'\" Gilbert says. Another revelation was Rolex's market position. As Rosenthal puts it, \"Rolex just dominates the industry... They're just playing a different game than everybody else.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["f318fc58-bea0-40d0-a366-1d9790a9d4f9"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Their initial recording was 8-10 hours long. Their audio engineer delivered a first cut of approximately 5 hours and 44 minutes. Gilbert and Rosenthal then spent about 12 hours listening at normal speed, making 600 cuts to reduce it to 5 hours and 9 minutes.\"We force ourselves to listen at 1x and walk around while we're listening, to basically become bored, and then figure out which parts are bothering us the most on the second or third listen,\" Gilbert explains. </p>\n\n<p>The hosts are conscious of their audience and make a concerted effort to bridge the gap between experts and the general public. \"We are making the episode for people who don't know what a movement is, but we want the watch nerds to respect our work,\" Gilbert explains. \"We want the watch nerds to listen and be like, 'Yep, they got it right,' but we want it at the level understandable by the smart general public.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["3414f1f7-de57-4033-97b0-10c9b3b64e19"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>I was curious about how they achieved this balance, and their response was ingenious. They ask each expert they consult: \"If you listen to this episode and think, 'These guys suck, they totally missed it,' what would cause that reaction?\" Then, they ensure those critical elements are included. This thoughtful approach clearly works.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"alignment":"interscrollerV2"},"type":"Block::Advertisement"},{"data":{"copy":"<p>For Gilbert and Rosenthal, each episode represents not just a business' history but an opportunity to uncover insights that transcend industries—examining Standard Oil's monopoly or the enduring allure of a Hermès saddle. Those 100+ hours of research and 12+ hours of editing result in something that feels effortless to the listener. I finished the podcast, the longest I've ever completed, and I felt empty. Was that it? I don't want it to be over. Maybe I can ask David and Ben for the unabridged version to help fill the void.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p><i>You can find out more about Acquired</i><a href=https://www.hodinkee.com/"https://www.acquired.fm//" target=\"\"> <u><i>here</i></u></a><i>, and listen to the Rolex episode</i><a href=https://www.hodinkee.com/"https://www.acquired.fm/episodes/rolex/" target=\"\"> <u><i>here</i></u></a><i>.</i></p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":1,"slug":"article","name":"Article","description":"","sort_order":null,"created_at":"2016-07-13T12:24:43.918-04:00","updated_at":"2022-05-04T16:49:00.996-04:00","status":"hidden"},"hero_image":{"id":"4781d486-3507-4e2d-9d25-b61261ae235b","container_id":14190,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/705ee558-d945-44be-944d-f26702da9ee7/RolexWaterResistance-7.jpg","width":2200,"height":1467,"format":"jpg","render_args":null,"caption":null,"alt_text":"rolex ","created_at":"2025-03-10T09:53:12.683-04:00","updated_at":"2025-03-12T14:54:02.096-04:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/705ee558-d945-44be-944d-f26702da9ee7/RolexWaterResistance-7.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/inside-the-making-of-acquired-podcasts-rolex-episode","full_title":"Inside The Making Of Acquired Podcast's Rolex Episode","tags":["rolex","podcast","acquired"]},{"id":14205,"slug":"inside-rolexs-spectacular-new-flagship-store-on-old-bond-street-in-london","column_slug":"photo_report","title":"Inside Rolex's Spectacular New Flagship Store On Old Bond Street In London","status":"published","working_copy_of_id":null,"published_at":"2025-03-13T18:01:00.000-04:00","created_at":"2025-03-13T14:40:47.762-04:00","updated_at":"2025-03-14T07:10:29.664-04:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>Opening tomorrow, London's new home for Rolex is a must-visit. </p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":65254,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"feature","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>Just this morning, on the corner of Old Bond Street in Mayfair, London, a green ribbon was cut. With one hand on each arm of the scissors, Brian Duffy and Jean-Frédéric Dufour jointly declared the opening of the newest Rolex boutique, which happens to be the largest in Europe. This perfectly situated store represents the culmination of a century-long partnership between Watches of Switzerland and Rolex.<br><br>As I overheard someone say, the space looks and feels distinctly Rolex, even if the logos weren't present—an observation I wholeheartedly agree with. Rolex green colors the walls, while signature fluted bezel motifs appear throughout in ways that feel quintessentially Rolex without being overtly branded. The completely renovated space balances grandeur and intimacy. Spanning four floors and 1100 square meters (~11,800 square feet), it offers expansive luxury while maintaining a welcoming, personal atmosphere.</p>","dropcap":true},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["433bc149-56c4-4a24-a31e-be82b4345934"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>I was fortunate enough to attend this morning's press opening of what can only be described as an architectural and retail triumph. Upon walking in, it felt worlds apart from entering a typical retail establishment. Watches of Switzerland (Hodinkee's parent company) and Rolex have devoted nearly one and a half years to this project, and that time and consideration is evident down to the smallest details. Seven different types of marble adorn the ground floor, and the building itself possesses remarkable bones. It was constructed in 1886 as a bank and was only converted into retail space within the last forty years.<br><br>Of course, Rolex is intrinsically linked to London, with Hans Wilsdorf founding the company here in 1905. A distinguished portrait of him graces the ground-floor wall, which highlights the current Rolex collection. On this floor and the one above, guests can both admire and acquire these masterpieces with assistance from expert sales consultants. These professionals have completed six months of rigorous training to handle any scenario and provide seamless, personalized guidance throughout the purchasing process. GMT Master II, Cosmograph Daytona, and Submariner are the featured products on these floors. At the rear of the ground floor stands a stunning atrium featuring Rolex green glass and floating Rolex crowns. While each of the four floors offers a distinct experience, this vertical link unifies them all, spanning thirteen meters (~43 feet) in height.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"inline","quote":"<p>\"Everything that you see in the boutique has been created with time, care, and attention with many unique features that establish it as a true flagship destination. Maintaining the core belief of the Rolex founder that the best can and must always be made better.\"</p>","source":"Brian Duffy, CEO of Watches of Switzerland"},"type":"Block::PullQuote"},{"data":{"copy":"<p>As guests descend to the lower level, they encounter what can only be described as a Rolex collector's paradise. This floor features an incredible selection of Certified Pre-Owned Rolex timepieces, rivaling any such display anywhere else in the world. A John Mayer Daytona, Tutti Frutti Yachtmaster, and GMT Master II White Gold with Meteorite dial are among the stunning pieces on display. I was informed that additional rarities, including a Comex Sub, are still en route from Geneva. This floor also houses a rotating display that will change every six months, featuring different elements of Rolex's illustrious history—currently showcasing the evolution of the GMT-Master.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["60e4e56d-4b27-4b5e-930a-523c5d8ba531"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>I recommend taking the elevator between floors, as it travels alongside the magnificent green bezel display, giving visitors a unique perspective on what has to be one of the most impressive features of the store. Upon reaching the first floor, visitors enter a space designed for comfort and exclusivity. From the very moment you walk into the boutique, the customer service is world-class, and there's no better physical representation of this than this floor, which features an elegant lounge area, a fully functioning bar, and two private rooms offering VIPs a more intimate shopping experience. The bar isn't just for show—it's fully operational, serving the signature \"1905\" cocktail developed exclusively for this location. I can't wait to try one, perhaps while contemplating that Comex Submariner en route from Geneva.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>This floor also displays some of Rolex's current gem-set models, strategically positioned near large windows that maximize natural light to highlight the precious stones. The atmosphere is undeniably refined and inviting. Portraits of tennis greats Roger Federer and Jannik Sinner subtly remind visitors of the brand's deep connections to the world of sport.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["a7bd95ba-073b-46f4-a7a4-85539df53e8e"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>One flight up, the top floor is dedicated entirely to a Rolex Authorized Service Centre, demonstrating Rolex's unwavering commitment to quality. Upon entering, several smaller workstations are visible, along with viewing windows into a workshop where watchmakers, polishers, and technicians meticulously attend to everything from simple bracelet adjustments to complete movement overhauls. I was entranced by such artistry and technical proficiency—watching these artisans disassemble and reassemble a Rolex watch firsthand is entirely mesmerizing.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>It's a definite must-visit. If you can't make it just yet, we'll bring you an exclusive walkthrough of the space on Instagram, so be sure to stay tuned for that tomorrow. The boutique represents a thoughtful blend of Rolex's rich heritage with contemporary luxury retail concepts, much like their signature \"1905\" cocktail—a fitting tribute to the brand's London origins and its continuing evolution.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The boutique opens Friday, March 14, at 34 Old Bond Street, London. More information about the location, hours, and contact information <a href=https://www.hodinkee.com/"https://www.watches-of-switzerland.co.uk/rolex/point-of-sale-bond-street/" target=\"_blank\">can be found here</a> – but for now, enjoy this look inside the new home for Rolex in London. 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Why was the maker of one of the best cameras in the world venturing into the world of luxury horology? As someone who has pined over every Leica M6 eBay listing for nearly a decade before purchasing one a few years ago, I felt an immense kinship and association with the iconic red dot and all it embodied. Perhaps I felt over-protective of the brand. I suppose I was worried that the brand's legacy would somehow be tarnished if this new launch didn't go well.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["4f40db5b-b6ac-4c3f-9dd6-568d7ba56e49"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Since the launch of its first watch, the ZM 1, in early 2022, Leica has continued to expand its watch lineup, which brings us to today, as Leica is unveiling its latest release—the ZM 12. Offered in four colorways (and two metals): Steel Blue Orange, Steel Silver Grey, Steel Olive Black, and Titanium Chocolate Black; upon seeing the collection for the first time, the first thing I noticed was the reduced case size across the board. At 39mm, it is two millimeters smaller than its predecessor, 2023's ZM 11.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>At the heart of the collection is the Leica Calibre LA-3002, developed in collaboration with Swiss movement specialists at Chronode SA, which delivers impressive performance metrics, including a substantial 60-hour power reserve and timekeeping accuracy rated at -4/+6 seconds per day. The watch also features a screw-down crown with quick date change and conventional time-setting modes, contributing to its 100m water resistance rating (conforming to ISO 2281 standards). The ZM 12 is 13mm thick and maintains a significant but not overly bulky presence. The collection offers cases in either 316L stainless steel or grade 5 titanium, with the titanium version being notably lighter (52g vs 66g for the steel version). The caseback features a single-domed sapphire crystal with internal laser-printed text.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["2ef81896-4fc1-4ed4-9146-c1786012f67a"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>The dial design entices the viewer to look a bit closer. The dual-layered construction allows for a unique interplay between light and shadow, subtle nods to how cameras interact with light, as the viewers are given a slightly different vantage point depending on the viewing angle. The dial includes an inner bezel and a printed minute track for precise time reading. At the 6 o'clock position, a small seconds sub-dial adds functionality and symmetrical balance to the overall design. The watch uses Swiss Super-LumiNova for its indices and hands, allowing for accurate timekeeping when you partake in some night photography.<br><br>Long-time Leica lovers will recognize the red dot fasteners on the back of the bracelet used to change the strap, as they're the same shape and style as the button used to release and swap out a lens on one of Leica's cameras. The Easy-Change System makes swapping out a bracelet as simple as it gets, albeit it must be with one of Leica's straps, as the straps are entirely proprietary. Press the red dot button to release the current strap, then slide the new strap into place, wait for the click, and <i>voilà</i>. It's quite seamless and nicely executed.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["6f972b97-5856-4f05-8327-093e8af77e17"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>The ZM 12 collection offers a range of straps and bracelets. The orange rubber strap, with its distinctive inverted 'Clous de Paris' pattern, is a little louder than the other two, while the technical textile beige strap has reinforced perforated segments for durability. A solid black rubber option is also available for those who prefer a more understated look. All three feature an elegant 2mm taper, starting from 22mm down to 20mm at the thinnest point by the clasp.<br><br>The collection also offers integrated metal bracelets in either stainless steel (with matte and polished surfaces) or titanium (with matte finishing) for a more traditional look. The bracelets can be shortened by removing up to 12 link elements, and both versions feature dual folding butterfly-style clasps.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["0861855f-ecae-4527-990e-d1fa8184e135"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>Leica ZM 12 has various options: the steel variants (Silver Grey, Olive Black, and Blue Orange) cost $6,250, and the titanium variant costs $7,000. Straps/bracelets range from $550 to $1,350. You can find more details and specs below. </p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h3","headline":"What We Think"},"type":"Block::Headline"},{"data":{"copy":"<p>I think Leica certainly faces an uphill battle as it continues its foray into the watch market. It's hard enough for many core watch brands, and let's not forget that it's very tough to be world-class at two different things, no matter how tangential watches and cameras may be. However, with the ZM 12 releases, Leica is adjusting the product line to reflect the minutiae of public taste, taking the ZM 11 and dropping the size a bit as 39mm continues to be popular. <br><br>What I find most compelling about the ZM 12 is how it translates Leica's design language and engineering philosophy from cameras to watches. The same attention to detail, precision, and functionality that makes their cameras unique is evident here. The red dot fasteners are more than just branding—they're a thoughtful connection between the two product lines.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["dcfc8050-9def-4298-bf8e-68a799f380d2"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>While I don't necessarily have a ZM 12 on my own wishlist yet—I am rooting for Leica to find continued success in the watch vertical. For Leica enthusiasts who appreciate the brand's design sensibilities and want to have a Leica for their wrist, the ZM 12 makes a compelling case. As for the broader market, it might be a harder sell, but I think the ZM 12 is Leica's strongest offering yet.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"The Basics"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Brand:</strong> Leica<br><strong>Model:</strong> ZM 12<br><strong>Diameter:</strong> 39 mm<br><strong>Thickness:</strong> 13 mm<br><strong>Case Material:</strong> 316L stainless steel (three versions) or grade 5 titanium for a single version<br><strong>Dial Color:</strong> Blue Orange, Silver Grey, Olive Black, and Chocolate Black<br><strong>Indexes:</strong> Super-LumiNova<br><strong>Lume:</strong> Yes<br><strong>Water Resistance:</strong> 100 meters<br><strong>Strap/Bracelet: </strong>Bracelets in Stainless Steel and Titanium - Straps in Orange Rubber \"Clous De Paris,\" Textile Strap Beige, and Black Rubber</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["c6f822b2-5888-4f46-8dc5-ce844bafcbf5"]},"type":"Block::InlineImageContainer"},{"data":{"size":"h2","headline":"The Movement"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Caliber:</strong> Calibre LA-3002<br><strong>Functions:</strong> Hours, minutes, seconds<br><strong>Power Reserve:</strong> 60 hours<br><strong>Winding:</strong> Mechanical automatic, self-winding<br><strong>Frequency:</strong> 28,800 beats per hour<br><strong>Jewels:</strong> 38 jewels</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"Pricing & Availability"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Steel variants</strong>: $6,250 (Silver Grey, Olive Black, and Blue Orange)<br><strong>Titanium:</strong> $7,000</p>\n\n<p><strong>Fabric straps:</strong> $700 to $750<br><strong>Rubber straps:</strong> $550 to $600<br><strong>Bracelets:</strong> $1,150 for steel, $1,350 for titanium</p>\n\n<p><strong>Availability:</strong> Steel Silver Grey, Steel Olive Black, and Titanium Chocolate Black are now available in Leica Stores and the <a href=https://www.hodinkee.com/"https://leica-camera.com//" target=\"\">Leica Online Store</a>. The Steel Blue Orange Steel is available on April 17.</p>\n\n<p>For more information, click <a href=https://www.hodinkee.com/"https://leica-camera.com//" target=\"_blank\">here</a>.</p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":16,"slug":"product_launch","name":"Introducing","description":"HODINKEE Introducing articles are designed to be fact-filled, detail-rich introductions to newly released timepieces. Each article provides essential details including technical specs, pricing, and availability, and also provides a quick first impression of the new timepiece, and the larger context it occupies in the modern watch landscape.","sort_order":7,"created_at":"2016-07-13T12:24:44.152-04:00","updated_at":"2023-05-04T16:59:23.481-04:00","status":"visible"},"hero_image":{"id":"6500af57-c212-4c6d-b18e-cdf9e8926ea6","container_id":14166,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/dbb2ae1a-7349-4398-a6a6-b9aa5b75cda5/Leica-ZM12-2025-hero.jpg","width":2880,"height":1620,"format":"jpg","render_args":null,"caption":null,"alt_text":"leica zm12","created_at":"2025-02-26T10:41:43.193-05:00","updated_at":"2025-02-26T15:55:08.923-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/dbb2ae1a-7349-4398-a6a6-b9aa5b75cda5/Leica-ZM12-2025-hero.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/the-leica-zm-12-the-brands-biggest-smaller-watch-release-to-date","full_title":"Introducing: The Leica ZM 12: The Brand's Biggest (Smaller) Watch Release To Date","tags":["leica","leica-watch","leica-zm-12"]},{"id":14159,"slug":"clear-your-calendar-acquireds-epic-five-hour-rolex-history-has-arrived","column_slug":"recommended_reading","title":"Clear Your Calendar: Acquired's Epic Five-Hour History Of Rolex Has Arrived","status":"published","working_copy_of_id":null,"published_at":"2025-02-24T10:00:00.000-05:00","created_at":"2025-02-24T09:24:20.949-05:00","updated_at":"2025-02-25T12:34:50.109-05:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>The number one business podcast delivers the definitive story of one of watchmaking's – or the world's – most iconic brands.</p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":30647,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>Rolex is just different. We all know that – but how different? Five hours might not be enough time to explain.</p>\n\n<p>Today is a good day to clear your calendar because the guys over at Acquired, one of the most popular business podcasts in the world, just dropped an epic five-hour podcast on the history, and analysis of present-day Rolex. Acquired is a long-running podcast hosted by Ben Gilbert and David Rosenthal, and they are known for publishing in unabridged detail how some of the biggest companies in the world were built. <a href=https://www.hodinkee.com/"https://www.wsj.com/business/media/acquired-podcast-tech-business-history-strategy-90e73603/" target=\"_blank\">The Wall Street Journal calls it the podcast that's loved by the smartest people in the room</a>. From Standard Oil to IKEA, they have a way of telling stories that make you leave a four-hour podcast wishing it wasn't over and wanting more, which happened to me after I listened to the Hermès episode last year. Run, don't walk, to your podcast app of choice immediately and tune in. </p>\n\n<p><i>For the complete episode and additional information about Acquired, visit </i><a href=https://www.hodinkee.com/"https://www.acquired.fm/episodes/rolex/" target=\"_blank\"><i>here</i></a><i>.</i></p>\n\n<p><i>PS - listen to the very end for shout outs to some familiar names here – and if you haven't read Ben's oft cited story about Rolex from 2015, </i><a href=https://www.hodinkee.com/"https://www.hodinkee.com/articles/inside-rolex/" target=\"_blank\"><i>click here.</i></a></p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":33,"slug":"recommended_reading","name":"Recommended Reading","description":"Suggestions from across the web.","sort_order":null,"created_at":"2016-08-16T14:42:05.565-04:00","updated_at":"2021-01-04T14:04:40.480-05:00","status":"hidden"},"hero_image":{"id":"04ffc5d1-21ed-420f-8bd7-3df433bb6467","container_id":14159,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/4de1737c-de85-4b5c-b913-bd0b25df5ec2/InsideRolexHODINKEE-1.jpg","width":2000,"height":1500,"format":"jpg","render_args":null,"caption":null,"alt_text":"rolex HQ","created_at":"2025-02-24T09:24:20.994-05:00","updated_at":"2025-02-24T10:23:25.529-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/4de1737c-de85-4b5c-b913-bd0b25df5ec2/InsideRolexHODINKEE-1.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/clear-your-calendar-acquireds-epic-five-hour-rolex-history-has-arrived","full_title":"Recommended Reading: Clear Your Calendar: Acquired's Epic Five-Hour History Of Rolex Has Arrived","tags":["rolex","modern rolex"]},{"id":14146,"slug":"the-omega-seamaster-diver-300m-in-bronze-gold-and-burgundy","column_slug":"product_launch","title":"The Omega Seamaster Diver 300M In Bronze Gold And Burgundy","status":"published","working_copy_of_id":null,"published_at":"2025-02-19T15:00:00.000-05:00","created_at":"2025-02-19T09:46:54.808-05:00","updated_at":"2025-02-19T16:50:48.882-05:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>Omega's professional diver goes luxe with Bronze Gold and a warm burgundy bezel. </p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":53358,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"alignment":"interscrollerV2"},"type":"Block::Advertisement"},{"data":{"size":"h3","headline":"What We Know"},"type":"Block::Headline"},{"data":{"copy":"<p>Today, Omega unveiled the next iteration of its iconic diving watch, the Omega Seamaster Diver 300M, now in Bronze Gold and Burgundy. It is only natural that this edition pays homage to the previous 300m 007 Edition launched in 2020 for the 2020 James Bond film <i>No Time To Die</i>. We don't know who will be playing the next James Bond—a topic I certainly would enjoy discussing over a shaken martini. So, while we may have to wait a while for the next Bond film, we don't have to wait any longer for the next execution of a watch that Bond helped put on the map in the '90, the Seamaster Professional 300M. </p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["0f4314f3-9e93-4c01-8539-ccae9f291865"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>The watch showcases Omega's proprietary Bronze Gold alloy. The material is made up of palladium and silver, two elements that are engineered to seamlessly blend the aesthetic appeal of bronze with the prestige of gold. At first glance, this might resemble typical bronze, but its true character emerges through wear. Unlike standard bronze, this alloy offers superior corrosion resistance and remarkable stability, maintaining its color without developing the problematic green patina that typically stains the skin.<br><br>The 42 mm Bronze Gold case is finished with a burgundy bezel insert, creating an elegant harmony of warm tones and just enough color to feel interesting. The matte black dial is adorned with PVD18K Bronze Gold hands and blackened indices, all filled with vintage Super-LumiNova for optimal legibility. OMEGA is offering two different options for the wrist. Customers can choose between a brushed Bronze Gold mesh bracelet version on a foldover clasp or an integrated black rubber strap with a Bronze Gold buckle.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["afbedb4e-a024-4c1e-9b87-34a9fc7e4410"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>At its core, the Seamaster Diver 300M is powered by the Omega Co-Axial Master Chronometer Calibre 8806. This METAS-certified movement guarantees accuracy between 0/+5 seconds per day while offering exceptional magnetic resistance up to 15,000 gauss. The Omega Seamaster Diver 300M in bronze gold is available from Omega (and fine Omega retailers) for $27,900 on the bracelet or $13,900 on a black rubber strap.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h3","headline":"What We Think"},"type":"Block::Headline"},{"data":{"copy":"<p>Simply put, I like it. The watch speaks to me as someone with a penchant for burgundy. I know I'm the new guy, so I'll say it up front—I don't have a use for 300 meters of water resistance in my day-to-day life, but I am gold-curious. Having a different and totally uncommon bracelet (mesh bronze) option allows me to dip my toes into the world of gold without diving all the way in with the gold bracelet, but it's nice to have the option if gold is more your thing.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["7970a9f0-f41e-4f84-b461-9bdd458c5b04"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>If you want to learn more about the history and impact of the SMP300, be sure to check out<a href=https://www.hodinkee.com/"https://www.hodinkee.com/articles/three-on-three-rolex-seiko-omega-90s-icons/" target=\"_blank\"> this edition of <i>Three on Three</i></a><i>. </i>I think there's something to be said about how this watch could fit into the collections of more serious divers, especially given bronze's longstanding connection to aquatic exploration and profession. </p>\n\n<p>There's no doubt Omega knows how to make an incredibly durable, accurate, beautiful product that looks—and performs—as well underwater as it does at an uptown cocktail bar. The dual strap options provide flexibility in how one approaches this watch, allowing either a full commitment to the Bronze Gold (one that feels warmly adjacent to the moonshine/burgundy coloring of the<a href=https://www.hodinkee.com/"https://www.hodinkee.com/articles/omega-speedmaster-apollo-11-anniversary-limited-edition-introducing/" target=\"_blank\"> Apollo 11 Anniversary edition</a>) aesthetic or a more subdued interpretation with the rubber strap.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"The Basics"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Brand:</strong> Omega<br><strong>Model:</strong> Seamaster 300M<br><strong>Reference Number: </strong>Ref. 210.90.42.20.01.003<br><strong>Diameter:</strong> 42 mm<br><strong>Case Material:</strong> Bronze Gold<br><strong>Dial Color:</strong> Matte Black<br><strong>Indexes:</strong> Applied<br><strong>Lume:</strong> Super-LumiNova<br><strong>Water Resistance:</strong> 300M<br><strong>Strap/Bracelet: </strong>Bronze Gold mesh bracelet or integrated black rubber strap.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["af53fbeb-d7e2-43aa-80cc-574779693894"]},"type":"Block::InlineImageContainer"},{"data":{"size":"h2","headline":"The Movement"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Caliber:</strong> OMEGA Co-Axial Master Chronometer Calibre 8806<br><strong>Functions:</strong> Hours, minutes, seconds<br><strong>Chronometer Certified:</strong> METAS Certified</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"Pricing & Availability"},"type":"Block::Headline"},{"data":{"copy":"<p><strong>Price:</strong> Bronze Gold Bracelet, $27,900 Integrated Rubber Strap $13,900<br><strong>Availability:</strong> Now</p>\n\n<p>For more, click <a href=https://www.hodinkee.com/"https://press.omegawatches.com/the-omega-seamaster-diver-300m-in-bronze-gold-and-burgundy//" target=\"_blank\">here</a>.</p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":16,"slug":"product_launch","name":"Introducing","description":"HODINKEE Introducing articles are designed to be fact-filled, detail-rich introductions to newly released timepieces. Each article provides essential details including technical specs, pricing, and availability, and also provides a quick first impression of the new timepiece, and the larger context it occupies in the modern watch landscape.","sort_order":7,"created_at":"2016-07-13T12:24:44.152-04:00","updated_at":"2023-05-04T16:59:23.481-04:00","status":"visible"},"hero_image":{"id":"b0e712e2-d1a1-44ba-b18e-73e29a37afbb","container_id":14146,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/4ab061f5-9cfb-4695-903f-77eb6bdeb374/omega-seamaster-bronze-red-2025-hero.jpg","width":2880,"height":1620,"format":"jpg","render_args":null,"caption":null,"alt_text":"New Omega Seamaster","created_at":"2025-02-19T09:46:54.935-05:00","updated_at":"2025-02-19T14:04:34.413-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/4ab061f5-9cfb-4695-903f-77eb6bdeb374/omega-seamaster-bronze-red-2025-hero.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/the-omega-seamaster-diver-300m-in-bronze-gold-and-burgundy","full_title":"Introducing: The Omega Seamaster Diver 300M In Bronze Gold And Burgundy","tags":["omega","bronze","seamaster","2025","new-watches-2025","burgundy"]},{"id":14140,"slug":"bucherer-starts-2025-with-a-trio-of-limited-edition-collaborations","column_slug":"product_launch","title":"Bucherer Starts 2025 With A Trio Of Limited Edition Collaborations","status":"published","working_copy_of_id":null,"published_at":"2025-02-19T13:00:32.403-05:00","created_at":"2025-02-13T14:41:59.561-05:00","updated_at":"2025-02-19T13:01:20.156-05:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>Ulysse Nardin, Girard-Perregaux, and Chopard are the latest to collaborate with the lux Swiss retailer.</p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":25084,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>The Swiss luxury retailer Bucherer has unveiled a new collaboration with three players in the haute horlogerie space—Ulysse Nardin, Girard-Perregaux, and Chopard. The result? A collection of limited edition timepieces that offers a unique blend of cutting-edge innovation and old-world craftsmanship. Each piece brings something distinct, from revolutionary movements to centuries-old artisanal techniques, creating a lineup that spans from sporty to dressy.</p>","dropcap":true},"type":"Block::BodyCopy"},{"data":{"copy":"<p>These particular releases are especially limited, with only thirty-four pieces total produced across the three models. Let's take a closer look at this trio of timepieces, which launched recently and will be exclusive to Bucherer.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"Ulysse Nardin Freak X Enamel"},"type":"Block::Headline"},{"data":{"copy":"<p>The Ulysse Nardin Freak X Enamel has the largest production on offer from the Bucherer collection—eighteen—so we'll start here. The latest installment of its innovative Freak collection continues to push boundaries with its unconventional timekeeping, featuring a movement that rotates at the center of the dial to display time instead of traditional hands. This innovative mechanism can be perfectly viewed on the dial by a special sapphire crystal that offers a brighter view of the dial.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["21d421d9-d452-4230-bf40-a04937abd374"]},"type":"Block::InlineImageContainer"},{"data":{"size":"fullbleed","images":["d9dd9d33-49d7-4598-9ea2-b1a7ecedb4ab","6805976e-059f-493d-859e-dc91c98f1924"],"enforce_aspect_ratio":true},"type":"Block::TwoUpImageContainer"},{"data":{"copy":"<p>The Freak's 43mm case seamlessly gives way to this meticulously crafted enamel hour disk, one of the disguising characteristics of the Ulysse Nardin Freak as you move inwards. The flying carousel—as it's known colloquially—is a central rotating mechanism that acts as the minute hand. It's a visible balance wheel that spins on its axis, and since it's without hands, it's classified as \"flying\" because it appears suspended in the middle of the dial without supports.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The disc combines traditional guilloche techniques with layers of vivid green enamel. Ulysse Nardin takes their enamel work so seriously that they acquired their own factory in Le Locle to produce these components in-house. The Bucherer Exclusive Freak X Enamel utilizes a titanium case and bezel paired with a black rubber strap highlighted by green stitching that complements the green dial.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p><i>Limited to eighteen pieces, it is priced at CHF 38,500. </i><a href=https://www.hodinkee.com/"https://www.bucherer.com/ch/en/bucherer-exclusives/bucherer-exclusives-ulyssenardin-girardperregaux-chopard/" target=\"_blank\"><i>Learn more here</i></a><i>. </i></p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"Girard-Perregaux Laureato Tourbillon"},"type":"Block::Headline"},{"data":{"copy":"<p>The Girard-Perregaux Laureato Tourbillon continues the legacy of the Laureato collection, first introduced in 1975 by Milanese architect Adolfo Natalini. While the collection has evolved, including being relaunched in 2016, its key elements remain—an octagonal bezel that flows into an integrated bracelet, the signature Clous de Paris pattern on the dial, and elegant proportions.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["d63fe957-aff2-46eb-86ff-104792d454e5"]},"type":"Block::InlineImageContainer"},{"data":{"size":"fullbleed","images":["e3f665df-b77f-44d3-adaa-1fbab0439af2","800133eb-05fd-4332-9e28-e59de48f5937"],"enforce_aspect_ratio":true},"type":"Block::TwoUpImageContainer"},{"data":{"copy":"<p>The eye naturally gravitates toward the tourbillon at six o'clock, framed by yet another oversized 43mm case. Tourbillons hold a special significance for Girard-Perregaux since its unveiling of a three-bridge tourbillon in 1867. The tourbillon is complemented by an exclusive anthracite grey dial with Clous de Paris patterning. It showcases exceptional finishing throughout, including Geneva stripes and perlage on the movement visible through the sapphire crystal caseback.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The Bucherer Exclusive Laureato Tourbillon houses the automatic GP09510 caliber movement in a lightweight titanium case and bracelet, achieving a remarkably slim 11mm profile despite the tourbillon, thanks to its micro-rotor design.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p><i>Limited to eight pieces, it is priced at CHF 112,000. </i><a href=https://www.hodinkee.com/"https://www.bucherer.com/ch/en/bucherer-exclusives/bucherer-exclusives-ulyssenardin-girardperregaux-chopard/" target=\"\"><i>Learn more here</i></a><i>. </i></p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"h2","headline":"Chopard L.U.C. Strike One"},"type":"Block::Headline"},{"data":{"copy":"<p>This novel Bucherer collection concludes with the Chopard L.U.C. Strike One, which I consider the more formal member of the trio. This refined timepiece features Chopard's patented Sonnerie au Passage complication with a monobloc sapphire chime-in-passing striker at one o'clock. It marks the first use of Chopard's innovative Lucent Steel in the Strike One collection—a highly robust, hypoallergenic alloy produced with at least 80% recycled content.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"fullbleed","images":["3707264b-687e-44dd-b243-f092c48e9e10"]},"type":"Block::InlineImageContainer"},{"data":{"size":"fullbleed","images":["eab347c8-87f8-4d00-ae2c-ed8d6ddfd111","7b072bbf-f584-4409-85c3-fc0e75a5a7c6"],"enforce_aspect_ratio":true},"type":"Block::TwoUpImageContainer"},{"data":{"copy":"<p>A 40mm case showcases a hand-guilloched dial made of ethical 18K white gold with a distinctive light blue honeycomb motif, complemented by a baguette-cut diamond at eight o'clock, symbolizing Bucherer's founding year—1888. Each piece carries the prestigious \"Poinçon de Genève\" quality hallmark and a sapphire caseback revealing the intricately finished in-house movement.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>The only one of the trio with a strap choice, Chopard offers two strap options—a hand-sewn alligator leather strap or a grey-grained calf leather—which beautifully complement the light blue dial and enhance the watch's formality.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p><i>Limited to eight pieces, priced at CHF 64,000. </i><a href=https://www.hodinkee.com/"https://www.bucherer.com/ch/en/bucherer-exclusives/bucherer-exclusives-ulyssenardin-girardperregaux-chopard/" target=\"\"><i>Learn more here</i></a><i>.</i></p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"alignment":"interscrollerV2"},"type":"Block::Advertisement"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":16,"slug":"product_launch","name":"Introducing","description":"HODINKEE Introducing articles are designed to be fact-filled, detail-rich introductions to newly released timepieces. Each article provides essential details including technical specs, pricing, and availability, and also provides a quick first impression of the new timepiece, and the larger context it occupies in the modern watch landscape.","sort_order":7,"created_at":"2016-07-13T12:24:44.152-04:00","updated_at":"2023-05-04T16:59:23.481-04:00","status":"visible"},"hero_image":{"id":"7d7156c0-569a-4df4-8420-e84f861b1e13","container_id":14140,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/5ec625ac-6fca-44b8-86dc-b1495114f9c6/BuchererExclusives-HH-Group-StillLife1.jpg","width":6088,"height":3748,"format":"jpg","render_args":null,"caption":null,"alt_text":"Bucherer Special Editions","created_at":"2025-02-13T14:41:59.611-05:00","updated_at":"2025-02-13T16:02:26.710-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/5ec625ac-6fca-44b8-86dc-b1495114f9c6/BuchererExclusives-HH-Group-StillLife1.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/bucherer-starts-2025-with-a-trio-of-limited-edition-collaborations","full_title":"Introducing: Bucherer Starts 2025 With A Trio Of Limited Edition Collaborations","tags":["girard-perregaux","chopard","ulysse-nardin","girard-perregaux-laureato","ulysse-nardin-freak","bucherer","chopard-luc"]},{"id":14132,"slug":"protect-what-you-love-with-hodinkee-insurance","column_slug":"article","title":"Protect What You Love With Hodinkee Insurance","status":"published","working_copy_of_id":null,"published_at":"2025-02-11T09:00:20.133-05:00","created_at":"2025-02-10T12:29:52.620-05:00","updated_at":"2025-02-11T09:01:17.528-05:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>We're here to help avoid a potential heartache.</p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":0,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"https://www.hodinkee.com/articles/hodinkee-insurance-marc-hajjar","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>tk</p>","dropcap":false},"type":"Block::BodyCopy"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":1,"slug":"article","name":"Article","description":"","sort_order":null,"created_at":"2016-07-13T12:24:43.918-04:00","updated_at":"2022-05-04T16:49:00.996-04:00","status":"hidden"},"hero_image":{"id":"90ca0f14-99ce-4079-a677-12171210c64f","container_id":14132,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/aee1e590-8b80-4198-ba5a-4ecbb8aadabb/HodinkeeInsurance-ValentinesDay.jpg","width":2880,"height":1620,"format":"jpg","render_args":null,"caption":null,"alt_text":"Watches with hearts","created_at":"2025-02-10T12:29:52.665-05:00","updated_at":"2025-02-10T17:15:10.301-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/aee1e590-8b80-4198-ba5a-4ecbb8aadabb/HodinkeeInsurance-ValentinesDay.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/protect-what-you-love-with-hodinkee-insurance","full_title":"Protect What You Love With Hodinkee Insurance","tags":["insurance","hodinkee-insurance","jewelry insurance"]},{"id":14129,"slug":"bilanz-reports-rolex-is-shutting-down-carl-f-bucherer","column_slug":"recommended_reading","title":"Bilanz Reports Rolex Is Shutting Down Carl F. Bucherer","status":"published","working_copy_of_id":null,"published_at":"2025-02-07T12:45:33.567-05:00","created_at":"2025-02-07T11:00:30.565-05:00","updated_at":"2025-02-07T12:46:10.595-05:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>After acquiring Bucherer in 2023, Rolex is now shutting down the family's watchmaking brand, which was originally founded in 1888. </p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":63469,"public_token":null,"notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>Today, news broke via <a href=https://www.hodinkee.com/"https://www.handelszeitung.ch/bilanz/watches/rolex-zieht-carl-f-bucherer-den-stecker-793434/" target=\"_blank\">Bilanz and Handelszeitung</a> that Rolex is shutting down the Carl F. Bucherer brand. This follows the 2023 acquisition of Bucherer AG by Rolex, and it comes as a somewhat sudden end for the longstanding brand. Rolex's decision to shutter the less-than-profitable brand, despite the company's considerable 137–year history, comes as a shock for many (perhaps aside from those with an eye on the balance sheet) and underlines Rolex's focus on the functioning elements of the Bucherer business.</p>","dropcap":true},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["8edd5f61-2692-4746-bf9a-f319e39c2eed"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>From its founding in 1888 until its sale to Rolex in 2023, the company was owned by the Bucherer family, making it one of the oldest luxury Swiss watchmakers continuously held by the founding family. Business metrics and forecasting aside, for the landscape of legacy Swiss watch brands – it's the end of an era. Carl F. Bucherer is a brand we at Hodinkee have certainly enjoyed over the years, and we even made a lovely (and perhaps now even more collectible) <a href=https://www.hodinkee.com/"https://www.hodinkee.com/articles/carl-f-bucherer-heritage-worldtimer-limited-edition-for-hodinkee/" target=\"_blank\">limited edition Worltimer with the brand just last summer</a>. </p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p>Employees were informed of the decision this morning. As for the product and retail environments,  Carl F. Bucherer was present in around 250 stores, 50 operated by Bucherer or its US subsidiary Tourneau, which will slowly be phased out or swapped with other brands.</p>\n\n<p><a href=https://www.hodinkee.com/"https://www.handelszeitung.ch/bilanz/watches/rolex-zieht-carl-f-bucherer-den-stecker-793434/" target=\"_blank\">You can read the original report here</a>.</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"alignment":"interscrollerV2"},"type":"Block::Advertisement"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":33,"slug":"recommended_reading","name":"Recommended Reading","description":"Suggestions from across the web.","sort_order":null,"created_at":"2016-08-16T14:42:05.565-04:00","updated_at":"2021-01-04T14:04:40.480-05:00","status":"hidden"},"hero_image":{"id":"7d6e4ce5-01ae-47dc-b2d7-07de6da2372c","container_id":14129,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/c190ea0f-776b-4530-8c9e-e2836418ebc8/carlfhero.jpg","width":2880,"height":1620,"format":"jpg","render_args":null,"caption":null,"alt_text":"carl f bucherer","created_at":"2025-02-07T11:00:30.657-05:00","updated_at":"2025-02-07T11:41:50.021-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/c190ea0f-776b-4530-8c9e-e2836418ebc8/carlfhero.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/bilanz-reports-rolex-is-shutting-down-carl-f-bucherer","full_title":"Recommended Reading: Bilanz Reports Rolex Is Shutting Down Carl F. Bucherer","tags":["rolex","news","carl-f-bucherer","business news","shutting-down"]},{"id":14104,"slug":"hodinkee-insurance-heads-to-windup-dallas-for-the-first-time","column_slug":"article","title":"Hodinkee Insurance Heads To Windup Dallas For the First Time","status":"published","working_copy_of_id":null,"published_at":"2025-01-31T13:00:00.000-05:00","created_at":"2025-01-28T11:16:48.624-05:00","updated_at":"2025-02-26T17:54:00.042-05:00","scheduled_for":null,"review_status":null,"package_id":null,"lede":"<p>Windup Watch Fair visits Dallas for the first time this March, and we'd love to see you there.</p>","hero_media_type":"image","hero_video_id":null,"hero_video_type":"vimeo","hero_homepage_image":null,"gallery_view":false,"legacy_url":null,"multiple_authors":false,"pinned_related_article_id":null,"hero_image_url":null,"hero_homepage_image_url":null,"view_count":10918,"public_token":"706b0031290fcb57250f7c978d3ac244","notification_sent":true,"keyword_targeting":null,"apple_news_id":null,"display_template":"standard","exclude_from_related":false,"comments_state":"comments_enabled","article_type":"default_article","shopify_id":null,"featured_comment_id":null,"noindex":false,"sponsored_by":null,"advertising_enabled":true,"redirect_url":"","automatic_related_articles":true,"show_promotional_frame":true,"show_related_articles":true,"show_editors_picks":true,"sponsor_image_url":"","display_theme":"light","custom_props":{},"content_chunks":[{"data":{"copy":"<p>To celebrate the tenth year of the Windup Watch Fair, Worn &amp; Wound is launching the enthusiast-focused event in a new city: Dallas, Texas, on March 15 and 16, and Hodinkee Insurance is thrilled to continue the tradition of sponsoring the event for the fourth time. Our Head of Hodinkee Insurance and licensed insurance agent, Marc Hajjar, will be on-site to answer any questions and give free quotes about insuring your watches and jewelry. Rumor has it that a few Hodinkee magazines will also be floating around the booth.</p>","dropcap":true},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["326d97de-eee6-48c0-b9c1-1d6e28e72ca6"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p>\"We're incredibly proud to celebrate 10 years of the Windup Watch Fair,\" said Blake Malin, CEO and Co-Founder of Worn &amp; Wound. \"What started as a small gathering of watch enthusiasts has grown into a cornerstone of the watch community. This year, we're expanding to a new location and introducing exciting experiences to reflect how much the fair—and our community—has grown. We can't wait to see what the next decade brings.\"</p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"size":"large","images":["70dbcb32-0541-48a6-a7b3-a97852191ba4"]},"type":"Block::InlineImageContainer"},{"data":{"copy":"<p><strong>Here are the details for Windup Dallas event:</strong></p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"copy":"<p><strong>Date and Time:</strong><br>Saturday, March 15th, 12 pm - 6 pm<br>Sunday, March 16th, 2025, 12 pm - 5 pm</p>\n\n<p><strong>Location:</strong><br>Hickory Street Annex 501<br>S Second Ave #200, Dallas, TX 75226</p>\n\n<p>We'll be at the Hodinkee Insurance booth all weekend, and we can't wait to see you in Dallas for what will undoubtedly be a great weekend at the Windup Watch Fair.</p>\n\n<p><a href=https://www.hodinkee.com/"https://windupwatchfair.com/dallas//" target=\"\"><u>Click here to visit the home page for Windup Dallas.</u></a></p>","dropcap":false},"type":"Block::BodyCopy"},{"data":{"alignment":"interscrollerV2"},"type":"Block::Advertisement"}],"migrated_content":true,"meta_title":"","meta_description":"","meta_social_media_headline":"","meta_social_media_description":"","meta_social_media_image":"","artist_name":null,"artist_type":"","internal_notes":"","column":{"id":1,"slug":"article","name":"Article","description":"","sort_order":null,"created_at":"2016-07-13T12:24:43.918-04:00","updated_at":"2022-05-04T16:49:00.996-04:00","status":"hidden"},"hero_image":{"id":"b8edcf1a-eca4-4d38-8f62-e1c880e0806f","container_id":14104,"container_type":"Article","url":"https://hodinkee-production.s3.amazonaws.com/uploads/images/c649d2fa-a772-40b2-991d-44ffb4ddeb76/windup_10th.jpg","width":2000,"height":1333,"format":"jpg","render_args":null,"caption":null,"alt_text":"Windup Watch Fair","created_at":"2025-01-28T11:16:48.693-05:00","updated_at":"2025-01-28T11:16:48.693-05:00","sort_order":0,"product_ids":null,"imgix_url":"https://hodinkee.imgix.net/uploads/images/c649d2fa-a772-40b2-991d-44ffb4ddeb76/windup_10th.jpg?ixlib=rails-1.1.0"},"share_url":"https://www.hodinkee.com/articles/hodinkee-insurance-heads-to-windup-dallas-for-the-first-time","full_title":"Hodinkee Insurance Heads To Windup Dallas For the First Time","tags":["watch-fair","windup","dallas"]}]}">